Do you want to learn how to create a landing page in WordPress?
You can easily set up a landing page with SeedProd’s WordPress page builder without writing any code. That way, you can capture your audience’s attention and encourage them to sign up for your email list, buy your products or services, and turn into leads and conversions.
This article will show you what a website landing page is and how to create a one in WordPress for your small business.
First, what exactly is a landing page?
What Is a Website Landing Page?
A website landing page is a web page designed to promote and sell your products and services. And it’s the most effective way to increase conversions.
We call it a landing page because it’s where visitors land first on your website. After browsing your page, users take action by:
- Signing up for your email list
- Buying products from your online store
- Getting in touch
- downloading a lead magnet
When that happens, they turn into qualified leads or sales.
What is the difference between a homepage and a landing page?
A landing page is different from a website homepage because it serves a specific purpose.
- Homepages provide lots of information on your front page so users can decide what to do on your site.
- Landing pages educate users about something specific and persuade them to take action.
For instance, you can create a landing page for a social media campaign to get users to pre-order a product. Or, you could create a landing page to encourage users to register for your next webinar.
Websites only have 1 homepage, but you can create as many landing pages as you like. You can even create them for several different campaigns.
- Landing pages for your paid advertising campaigns
- Pages for visitors coming from traffic sources like your email list or social media, and more
- A page for users landing on specific product pages
Bottom line: Website landing pages are powerful marketing assets. And with a professional landing page, you can achieve your marketing goals by driving more leads and sales.
What Should a Good Website Landing Page Have?
Website landing pages are best for increasing conversion rates. So when building a landing page in WordPress, you should include some key elements to do the job well.
The 5 essentials of a great landing page are:
- Attention-grabbing headlines. The best headlines draw the reader in and convince them of your offer.
- Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy smiling faces can help people imagine themselves as customers.
- Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitors’ pain points.
- Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.
- Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on the information you’ve provided.
These are just the essentials of a landing page. Always keep in mind your target audience when putting your pages together. For more tips, see our anatomy of a landing page guide.
You should adjust your page design and elements to suit your desired goal and the audience’s needs.
Here are some examples of different types of landing pages:
- Squeeze page landing pages to collect email addresses.
- Thank you pages for customer satisfaction.
- Webinar landing pages to boost registrations.
- Coming soon landing pages for new websites.
- 404 landing pages to improve user experience.
Now you know what a landing page is and how it can help your marketing efforts. Next, let’s learn how to make a landing page using WordPress and a WordPress landing page plugin.
How to Create a Landing Page in WordPress with SeedProd
The best way to set up a landing page in WordPress is with a WordPress plugin like SeedProd.
This plugin also has built-in coming soon and maintenance modes. That way, you can hide your site behind a splash page while working on it.
SeedProd makes it super-easy to create high-converting website landing pages in WordPress. It has a fuss-free drag and drop page builder that offers a live preview of your page as you make changes. Plus, it works seamlessly with your current WordPress theme or child theme.
You can add content with customizable landing page-specific blocks in SeedProd. Then you can customize that content with various block templates and design options without writing HTML.
Creating a professional landing page design is easy with SeedProd’s landing page templates. Plus, with WooCommerce integration, you can easily make product pages to boost revenue.
You can also forget about pages that are slow to load and customize. Unlike other solutions like Elementor or Beaver Builder, the SeedProd is bloat-free. That means everything loads lightning-fast no matter what you add to your page.
Best of all, you won’t need any design knowledge to build landing pages that get results. Not to mention, if your budget is limited, you can use SeedProd free and create a landing page for free.
To get started, follow these steps for the best way to create a landing page in WordPress with SeedProd’s page builder plugin.
Step 1: Install SeedProd Landing Page Plugin
First, click here to get started with SeedProd and download the plugin to your computer. Then upload and activate the plugin on your WordPress website. If you need help with this step, follow this guide for installing a WordPress plugin.
After activating the SeedProd plugin, you’ll see a welcome screen. Enter your license key in the field provided and click the Verify Key button to verify the plugin.
Next, scroll further down the same screen and click the Create Your First Page button.
After clicking the button, you’ll head to the landing page dashboard, where you can follow the instructions on setting up a landing page. On this page, you can edit and activate a Coming Soon Mode, Maintenance Mode, Login page, and 404 Page. Underneath, you’ll see a list of all the landing pages you’ve created with SeedProd.
Since we don’t have any pages yet, go ahead and click the + Add New Landing Page button to create a new page.
Step 2: Choose a Landing Page Template
The great thing about SeedProd is it comes with a wide variety of website landing page templates. That way, you can build stunning landing pages in WordPress without any coding experience.
After clicking the Add New Landing Page button, you’ll see a page where you can choose a template.
There are templates for:
Or you can select the Blank Template to build and design your own free landing page theme in the visual editor.
For this tutorial, let’s choose the Newsletter Squeeze Page Template. Just hover your mouse over the template and click the tick icon.
After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag and drop builder.
Step 3: Customize Your WordPress Landing Page
After creating your new page, you’ll see the visual drag and drop page builder. That is where you can choose the layout for your page and add your landing page content. These elements include Blocks and Sections.
Landing Page Blocks
Blocks are elements that contain the content of your page, including:
- Bullet Point Lists
To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element you add to your page to see several customization options.
For instance, you can click the Button block to open the settings. It has several template styles, colors, gradients, and outlines to choose from.
You can also change the block’s content, size, and alignment. Customizing the color, typography, and button in the advanced block settings is easy.
Like Standard blocks, you can use landing page-focused blocks in the Advanced section. These elements are ideal for generating leads.
- Signup forms
- Contact forms
- Login forms
- Giveaway widgets
- Anchor links
- WooComemrce blocks
- And more
You can also show social proof and create urgency on your page with:
- Countdown timers
- Star ratings
- Progress bars
- Social blocks
- sharing buttons
- And more.
You can also customize each element of the advanced blocks. For instance, you can:
- Choose different templates for form fields
- Customize your countdown timer styling
- and so on.
Landing Page Sections
The sections tab shows a selection of pre-made layouts you can click and add to your landing page.
That includes sections for:
- Hero Areas
- Calls To Action
To add a section to your landing page, hover over an example with your mouse and click the plus + icon.
SeedProd then inserts the section into your page. From there, you can click and edit the elements as you would with the blocks.
Moreover, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner. That reveals global color, font, background image, background color, and custom CSS settings.
For example, you can add a video background or background slideshow to your page. Or you can give your landing page a consistent color palette.
SeedProd comes with over 20 pre-made color palettes you can choose from with a single click.
Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.
Sometimes you might need to go back to a previous landing page version.
To do that, click the clock icon in the bottom left of your screen. Then you can view your revision history and switch to a different version.
Step 3: Integrate Your Email Marketing Service
Connecting your email marketing service to your page will help you gather leads.
You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.
To connect to your email service, find it in the integration list and click Connect.
Then follow the instructions to connect and verify your account. After that, you can link all your optin-forms to your email list.
Step 4: Configure Your Landing Page Settings
For the next step, click the Page Settings tab at the top of your screen. Here you can control your general page settings and edit your SEO and analytics settings. You can also enter custom header, body, and footer scripts.
Remember to click Save to preserve your changes.
Step 5: Publish Your Landing Page in WordPress
Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.
To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.
If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.
When you’re happy with how everything looks, click the arrow under the Save button and click Publish.
SeedProd will show a success popup notifying you that your page is now live.
Then you can click the See Live Page button to see it.
Great work! You’ve now created a landing page for your WordPress site.
Creating a Landing Page in WordPress Using OptinMonster
A well-optimized landing page can convert the website traffic that lands on it into valuable leads for your business.
In this example of building a landing page, we’ll show you how to create an optin landing page using OptinMonster. OptinMonster is the most powerful lead generation software for marketers.
Check out our OptinMonster review for more details.
It might sound complicated, but we promise it’s super easy, and you don’t need any coding knowledge to use this marketing tool!
To get started, grab a copy of OptinMonster and choose at least the Pro version to access the Fullscreen Overlay feature we’ll be using in this guide.
Step 1: Create a New Campaign
When you’ve got your copy of OptinMonster, log in to your account and click the green Create Campaign button.
Then select the Fullscreen Campaign Type, which we’ll use to build our landing page.
Next, scroll down to choose a template for your campaign.
Now give your campaign a name and choose the website on which you’d like to display it. Then click the Start Building button.
Step 2: Customize Your Campaign
You’ll see the next page, where you can edit your landing page and customize it to suit your branding and campaign goals.
To make your changes click any element on your screen that you want to change, and an editor will appear on the left-hand side of the page.
You can also add extra features to your page, including:
- Column Blocks
- Coupon Wheels
- Videos, and more
Step 3: Set Your Campaign Display Rules
When you’re happy with your landing page’s design, move on to the Display Rules tab, which you’ll find at the top of the screen. This is where you’ll set when your landing page shows up to visitors.
By default, display rules show the page after a visitor is on your site for more than 5 seconds.
But for this example, we’ll change it to show when visitors exit the site. Plus, if they haven’t seen the page for a while.
To do that, we’ll condition the page to show when an exit is detected. Additionally, we’ll set it for if a visitor has not seen the campaign in the last 7 days.
Step 4: Integrate Your Campaign
Next, it’s time to add your email service provider so you can collect email addresses from your landing page. You can do this by first clicking Integrations at the top of the page, then Add New Integration on the left-hand side panel.
OptinMonster works with all major email marketing services, so you’re sure to find yours in the drop-down list. See the documentation here for instructions on integrating with your email service provider.
Here’s an example of how to set it up using MailChimp.
Step 5: Publish Your Campaign Landing Page
Before we go ahead and publish the landing page, it’s a good idea to set up analytics to track your results.
To do this, click the Analytics tab at the top of the screen and click the Connect button to connect to Google Analytics.
Now you’re ready to publish your landing page!
Just head to the Publish tab and change the status of your campaign from Pending to Live.
But we don’t always need something as detailed as a marketing campaign if all you need is a landing page to display a simple WordPress form. That’s why in the following example, we’ll show you how to make a landing page for your website forms.
Creating a Landing Page in WordPress using WPForms
Creating a landing page for your WordPress forms is a bright idea if your typical forms aren’t performing as well as you’d like.
Let’s face it; a lot is going on with your website. You’ve got content, offers, discounts, and so much more happening all at once. Those humble web forms can get overlooked pretty easily.
WPForms is the best drag and drop form builder for WordPress, and with over 3 million users, it’s the fastest way to create stunning forms.
Why not check out this in-depth WPForms review for the full details.
To get started with building your form’s landing page, grab a copy of WPForms here.
For access to the Form Pages Addon, you’ll need to get the Pro version at the very least. You can then download the WPForms plugin from within your WordPress dashboard area.
Once you’ve installed and activated the plugin, go to WPForms » Addons and scroll down until you find the Form Pages Addon.
Click Install Addon to install and activate it on your website.
Then head to WPForms » Add New to begin creating your new form. You can learn all about creating a simple contact form in WordPress in this step-by-step guide.
To turn your form into a landing page, click the Settings tab within the form builder and select Form Pages.
You’ll need to click Enable Form Page Mode to start editing your landing page. Then you can edit the following elements:
- Form Page Title – Change the page title to something more attention-grabbing and descriptive.
- Message – Explain why you’d like your visitors to fill in your form.
- Permalink – Choose the URL structure of your landing page.
- Header Logo – Upload your own logo in the header of the page.
- Footer Text – Add your own custom text in the footer.
- Color Scheme – Select either a pre-set color scheme or choose your own.
- Style – Choose either a Modern or Classic page style.
When you’re happy with your settings, click Save. Whenever anyone visits the URL you chose in the setup stages; they’ll see the form landing page.
WordPress Landing Page FAQ
How do I create a free landing page on WordPress?
You can create a free landing page in WordPress easily with the free version of SeedProd. Just follow this guide on creating a free landing page in WordPress.
What is the difference between a landing page and a website?
A website is designed to explore and learn more about your business. Landing pages are customized to urge users towards a specific goal, such as buying a product or service or signing up to your email list. In short, a landing page is designed for conversions.
Do landing pages rank on Google?
Yes. Optimizing your landing page around specific keywords can rank for those keywords in Google and other search engines.
How do I drive traffic to my landing page?
You can drive traffic to your landing page in many ways, including:
- Launch Email Newsletters
- Guest blog on relevant sites
- Use search advertising
- Partner with influencers
- Engage in comment sections and forums
- Link internally across your website
- Use social media advertising
How many CTAs should be on a landing page?
The number of CTAs on your landing page depends on its length. You might have only a single call-to-action button if you have a short landing page.
But if your landing page is long, you can include several CTAs to motivate users as they read through your content and are more ready to buy.
Where to put landing pages?
There are several places to put your landing page on your website. For instance, you can:
- Link to your website landing page from your navigation menu
- Add a link to you page in your sidebar or widget-ready area
- Link internally to your website landing page from relevant blog posts
- Promote your landing page with lightbox popup
And there you have it!
You now know how to create a landing page in WordPress. We hope these steps to create a landing page were easy for you to follow.
Creating a landing page is easy with any of the above examples. Even better, all the tools mentioned in this article work beautifully with SeedProd’s landing page builder. This means you can build high-converting pages all in one powerful package.